Be the brand AI recommends.

EchoWi is an end-to-end SaaS platform that helps brands and marketing agencies understand, improve, and track their performance in AI-generated answers.

It measures performance across key KPIs such as visibility, ranking, share of voice and sentiment, and provides actionable insights to help teams influence how AI tools like ChatGPT and others recommend their brand over time.

EchoWi is designed for brands and marketing agencies.

Generative Engine Optimization (GEO) is the practice of improving how a brand appears in AI-generated answers focusing on visibility, prominence, context, and the sources used to support it.

GEO focuses on:

• Whether your brand appears at all
• How prominently it appears
• In which contexts it is recommended
• Which attributes are associated with it
• Which sources are used to support it

While SEO optimizes for ranked lists of links based on keywords and backlinks, Generative Engine Optimization (GEO) optimizes for how information is selected, summarized, and cited by AI models in tools like ChatGPT, Claude, Gemini, Perplexity & more.

In most cases, it's because AI models don't find enough clear, consistent, or trusted signals about your brand when generating an answer.

AI tools rely on:

• The clarity of information available about your brand
• Reliable sources that mention or describe it
• Consistency across websites, content, and references

If those signals are weak, fragmented, or missing, AI models may simply leave your brand out of the answer, even if it ranks well in traditional search.

EchoWi tracks how your brand appears in major AI tools that generate answers, including ChatGPT, Claude, Gemini, Perplexity & more.

EchoWi runs your prompts on a repeatable schedule and stores the results, so you can track patterns and changes over time. This is important because AI-generated answers can vary day by day.

Prompts are written as natural, consumer-style questions, similar to what people actually ask AI tools. For example: "What's the best online store to buy running shoes in Spain?"

By analyzing these answers over time, EchoWi helps teams understand when, how, and why brands appear, and how to improve their visibility inside AI-generated responses.

Most teams start seeing initial results within 4-8 weeks.

This timeframe allows EchoWi to:

• Collect enough AI-generated answers to establish a baseline
• Identify visibility and ranking patterns
• Measure early improvements as changes are applied

Because AI answers evolve continuously, EchoWi focuses on progress over time, helping teams track meaningful improvements rather than one-off fluctuations.

EchoWi is a SaaS platform. It gives teams direct access to dashboards, benchmarks, and insights to measure and improve their visibility in AI-generated answers.

For teams that want additional support, EchoWi also offers strategic guidance to help interpret results and accelerate impact, without replacing in-house ownership.

Yes. EchoWi gives you full control over the prompts used in the analysis. You can:

• Use your own custom prompts, based on your products, markets, or customer questions
• Start from EchoWi's recommended prompt sets, designed around common high-intent use cases
• Get guidance from EchoWi's experts to refine or expand your prompt strategy when needed

There's no single "right" number. The number of prompts depends on your business complexity, the markets you operate in, and your product portfolio.

For more detailed guidance, see our Platform Guide or ask one of our experts.

• Visibility: how often your brand appears across your tracked prompts
• Rank: where you appear when mentioned (1st, 2nd, 3rd…)
• Mentions: number of AI-generated answers where your brand appears
• Share of Voice: your share of AI mentions compared to competitors
• Sentiment: how positively or negatively your brand is described
• Sources: which domains/URLs are cited the most, aggregated and at prompt level

And more.

EchoWi goes beyond audits, helping teams actively improve how AI recommends their brand. It provides clear content and source recommendations to influence future AI-generated answers.

EchoWi shows how your brand and your competitors appear side by side in AI-generated answers, so you can clearly understand your relative visibility and positioning.

Not at all. The platform is designed for marketers, brand managers, and decision-makers. It's insight-rich but jargon-free, with no setup or SEO expertise required.

EchoWi works with referral partners, resellers, and agencies, providing access to the platform, shared frameworks, and support to help them deliver AI visibility insights to their clients.

Partners benefit from exclusive partner rates. Contact us for more information.